A new superheroes era
It’s not easy to be a superhero in real life. Reality check: pretty much everyone dreams about having superpowers, from the most extravagant ones like teleportation, to the more mundane ones like becoming invisible as a defense mechanism for when we feel embarrassed and exposed.
Yet, even though superheroes are fictional, Portinos and Intel turned it into a reality.
Starting from the need to create an online portal to train all retail store salespeople, the concept of “Super Salesmen” was developed. This was a job that could not be so theme-oriented, having not taken into account the talent of Luciano Vecchio, an Argentinean illustrator who has a lot of experience in areas such as illustration, animation, and comics. His work has been published in the US, Spain, the UK, France and Argentina.
Not only that, since he has worked with comic industry giants such as Marvel, DC and Dark Horse among others, Luciano gave life to two superheroes, a man and a woman, whom at the same time became the “super salesmen.” In both cases, the concept covered various aspects of this characters, which were subjected to the training received through the platform.
A well-prepared superhero is a trained superhero
Educating and forming any company’s personnel improves knowledge, yet also boosts the team’s skills. For a person to accomplish goals and improve skills, constant training is inexorably needed.
Creation and development of this series of illustrations became a key element to capture the target’s attention and improving online content.
The portal created by Intel not only offered formal training, but at the same time included other formats such as videos, trivia, draws and a forum for inquiries or suggestions. Each one of these resources was designed to bring quality information to each one of the thousands of salespeople in Latin America.
The creation and development of this series of illustrations became a key element to capture the target’s attention and improving online content.
This was a situation that will proportionally optimize Intel’s products and technologies sales.
The campaign even reached physical formats, as many designs were printed and placed in retail stores to communicate the proposal’s existence. The illustration work was intense since it had to maintain the attention of those salespeople active in the community, as well as the new members of the company.